A Quick Guide to UX Design

Do you always hear about UX? You may have heard of it but you’re probably unsure of what it’s all about. Well, don’t worry. We’re here to guide you through some of the basic principles of User Experience (UX designer) to get you thinking like a UX designer. 

What is UX?

UX which stands for ‘User Experience’ design encompasses all aspects of the end-users interaction with the company, its services and its products. This includes but is not limited to elements such as how products operate, the experience of buying a product or a service, upgrading to new product versions, and so much more. 

In much simpler terms, user experience (UX) design is the process of providing meaningful and relevant experiences to users. This involves a combination of branding, design, usability and function. 

What’s the Difference Between UX and UI?

UI which means User Interface covers the elements of a site that a user interacts with. UI design is an essential part of the overall UX strategy. UI is also known as interaction design since it is mainly focused on designing functional areas of your website. 

Benefits of UX Design

1. UX Design Cuts Down Development Costs

A good UX design allows you to stay within budget or even cut costs of money for development. UX design is the result of comprehensive user research, information architecture design, wireframing, user testing and so much more. UX designers spend hours redesigning and policy a website or an app to meet the needs of their target audience. 

2. UX Design Increases Customer Loyalty

The better online user experiences you create for your users, the happier and more satisfied they’ll be. If you don’t live up to their expectations then you’re most likely not to get new customers and even worse not have many loyal customers. At the end of the day, satisfied users will become brand ambassadors for your business by telling their friends and family about your amazing solution. Your customer’s satisfaction acts as a free advertisement which is crucial for startup businesses trying to build an established brand.

3. UX Design Boost Conversions

Did you know that UX leads to 70% of visitors abandoning their baskets? This is because over-complicated design with unnecessary steps along the customer journey and unclear call to action are all ingredients guaranteed to frustrate and lose visitors. Good UX does the opposite. By making it easier for users to navigate through your site or app, visitors will be able to efficiently find what they are looking for by seamlessly interacting with your interface. This is why a well-designed UX can lead to a 400% increase in a website’s conversion rate. 

4. UX Design Sets You Apart From Competition

A good UX design sets you apart from your competition. Businesses are always looking for ways to stand out from the sea of competitors. Good UX design can help you with that. When your platform loads fast, is mobile-friendly and user-friendly, easy to navigate, has a compelling CTA and a top-notch UX design, your business will have a competitive edge in the industry. 

Overall, a good UX design can help you accomplish business growth but you need to work hard for it. If you need help with UX design, we got you covered. We’re a web design and development agency that would love to help with your UX design. Our team of web designers are very passionate about UX and we have over 40 years of collective experience which is why we can guarantee you results. Let’s get in touch.