Do You Believe in The Power of Digital Advertising?

A business without a digital advertising strategy is like a ship with no captain. Sounds like an exaggeration? Not when you consider the stakes involved. More than two billion internet users make their purchases based on what they see online. This huge figure includes both products and services. If you haven’t invested in digital advertising yet, here are 6 reasons why you should. 

1. Digital Advertising is Targeted

Traditional advertising is a hit-or-miss, but digital advertising is changing the game. Digital advertising can put your brand name at the forefront of customers' minds at every stage of their buying journey. The beauty of digital advertising is each ad you create can be seen only by qualified prospects and target audience to ensure that you don’t spend any money on something that won’t help you generate conversion. 

2. Increase Brand Reputation 

Every business initiates to attract more customers. The same thing applies to digital advertising. With digital advertising, more people will start to recognise your brand and when they see your ad right when they are looking for what your brand has to offer, the reputation of your brand increases. When creating your ads, do your best to provide a solution for your customers' problem then you’ll be able to win the trust of your customers. 

3. Establish Relationships with Your Advertising 

It’s no secret that businesses need to establish a relationship with their customers before they can expect any significant increase in sales. Social media is a great place to start engaging with your customers to build a better and more meaningful relationship with your customers. At the end of the day, the better and more meaningful your relationship is, the more compelling your offers and ads will be. 

4. Boost Conversion Rates

The main purpose of digital ads is to boost conversion rates. If you have a strong digital advertising strategy, you’ll surely be able to boost your conversion rates. If you want to maximise your conversions, you need to have a team of digital advertising experts who can help you plan, set up and launch powerful ad campaigns. Parachute has a team of digital marketers with over 10 years of experience who can help you with your digital advertising. Contact us today. 

5. Accurately Measure Results

With offline advertising, it can be difficult to measure the results of your marketing campaigns. For example, if you place an ad in a newspaper, you can’t know exactly how many people viewed the newspaper ad. On the other hand, digital advertising can let you measure everything. From Google Analytics, Facebook Business Suite and SEMrush and more data analytics software. Some of the KPIs you can measure are Cost-per-click (CPC), Return on Investment (ROI), Customer Lifetime Value (CLTV) and more. 

6. Many Options To Choose From 

There are many digital advertising options available for your business. The truth is, there is no one-size-fits-all approach when it comes to digital advertising. This is why you need to test each channel to determine which channel works best for your business. Overall, without an online presence, it’s now impossible to compete and grow your business. This is why we strongly suggest you start thinking about your digital ads. 

We can work together to seamlessly create and implement innovative and robust digital advertising strategies to help grow your business. Get in touch with us.