Email marketing and the importance of growing your mailing list is frequently overlooked in the digital marketing world, as social media often steals the limelight when it comes to marketing strategies for small businesses. Sound familiar? Whether you’re ignoring email marketing because you don’t have the time, the knowledge or maybe you just don’t fancy it – it’s time to give your mailing list and email marketing strategy the TLC it deserves to help strengthen your brand, reach more potential customers, increase traffic and ultimately generate more profit!
Why is growing a mailing list so important for your business?
Your mailing list belongs to you!
What would you do if social media crashed overnight? Where would all your followers go? It’s a pretty scary thought if your business depends solely on communicating with a group of people that you have no control over!
Everything you create will reach them.
No need to solve the ever changing algorithms of social media to ensure that an email arrives in your customers inbox. Unlike your Instagram followers, when you send an email to your subscribers you are controlling what they see and when they see it. And how many of us check our emails every day? I know I do, and I’m sure a good chunk of the other 3.7 billion email users out there do too! (Statista, 2018).
Your subscribers are your target market.
If someone out there has visited your website or store and taken the time to subscribe to your mailing list it means that they are interested in your brand and what you have to say, so they will be much more likely to buy from you when the time comes to sell.
It’s personal.
I know this may sound strange, an email being a personal way to address someone!? But when you compare a personalised email arriving in your inbox against a generic post that’s addressed to the masses on social media, it becomes clear how much more direct your communication is, which is much more likely to elicit a positive reaction.
It does the hard work for you!
Platforms such as Mailchimp have automations in place that allow you to work smarter, not harder! Within minutes you can set up automated welcome messages, abandoned cart messages, birthday greetings, order updates and more. Connecting with your customers does not need to be difficult!
As you can tell, email marketing and growing your mailing list is something I’m really passionate about! I’m guessing by now that you get the gist and you’re possibly feeling guilty that you haven’t mastered your mailing list already…? Fret not my friend. I have put together a free how-to guide to help you grow your mailing list in 6 easy steps.
To download your free guide and get that list of yours moving and grooving with heaps of new juicy knowledge and actionable takeaways, enter your details below and it will be sent directly to your inbox!
Mastering your mailing list: How to grow your email list in 6 easy steps!
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