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Katy Sears | Digital Agency | Web Design + Marketing Consultancy

10 Simple Ways to Update Your Website

Marketing· Websites

30 Apr

I’ve said it before and I’ll say it again – having a beautifully designed, user-friendly and fully functional website is one of the best things you can do to ensure that you have a successful online business. Your website is often the first point of contact for potential clients and customers… and you never get a second chance to make a first impression! Yet so many of us leave our website stale and neglected, spending too much time updating our Instagram feed and not enough time showering our website with the TLC it deserves.

Not only does a frequently updated site provide your visitors with a more positive experience, it will also increase the number of returning visitors, encourage people to spend longer on your site, help to boost your SEO and ultimately convert your visitors into paying clients or customers. And we all know that more conversions = more $$$ for your business!

With this in mind, I’ve put together 10 simple ways to update your website below…

1. Update your images

A quick cosmetic fix can make the world of difference! Start off by swapping your bio image for something a little newer. Then challenge yourself to update at least 5 other images on your site. These could be your page header images, a carousel on your home page, your ‘about us’ images, images of your team or office, product images or even sprucing up your site logo.

2. Create new headlines or page names

Another small update to your website that can make a huge impact in the overall appearance. Ensure that your page names are still relevant and reflect your products and services. While you’re at it, make sure they are strong, thought provoking and spark curiosity in your visitors, so that they feel compelled to read every word you have to say.

3. Create a new mailing list sign up form and incentive

You’ve worked so hard to get these visitors to land on your site, so you may as well make the most of them being here by capturing their data so you can get in touch with them in the future! Email marketing is SO important for online businesses, which you can read more about by clicking here. Make sure there are ample opportunities for site visitors to sign up to your mailing list by creating new embedded forms and pop-ups throughout your website. Better still, create an entirely new incentive or freebie to keep your visitors interested and encourage even more sign ups.

4. Update your ‘About Me’ and your bio

These are often the first elements of a website that we write, but also the parts that are most often neglected. Update your location, how many years you’ve been in business, your brand statement, your vision for the future of your brand, add in some company news, your recent achievements and your business milestones. Don’t be afraid to celebrate your wins!

5. Create a new blog post

This is one of the best ways to regularly update your website, providing your visitors with fresh, relevant and exciting new content to connect with each time they come back. To find out more info on why your business needs a blog and how to get it started, click here.

6. Add new client or customer testimonials

Social proof is a fantastic way to encourage people to make a decision in your favour, such as signing up to your emailing list, following you on social media or purchasing your product or service. When you get amazing feedback or reviews, make sure you plaster that goodness all over your site – don’t just keep it hidden on a ‘testimonials’ page. Add these testimonials to your bio, your product pages, your sidebars, your footers, your checkout carts and anywhere else that would help to nudge your potential customers in the right direction.

7. Create a monthly or weekly featured product or service

Think of this as an opportunity to shine the spotlight on one of your products or services by adding it to your homepage in a ‘product of the week’ or ‘most popular service’ featured area. A great way to bring attention to different areas of your business or inventory, as well as a super simple way to update your website!

8. Share your recent work

If you sell products, sharing your latest collections and items is probably a no-brainer. However many people in the service industries often forget to update their portfolios and case studies. Sharing your recent work is a great way to showcase your skills and provide your potential clients with a visual demonstration of your awesome capabilities!

9. Live stream your social channels

By adding a live Instagram, Facebook or Twitter feed to your website, your site will be constantly updated without you having to worry about it! Whatever you post on your social media channels will automatically appear on your website, creating fresh visual content and a new opportunity to convert your website visitors to social media followers.

10. Revamp your site completely!

If your initial DIY attempt is now looking unprofessional or outdated, or your inventory has outgrown your current sites capabilities, or maybe your business is desperate for a total rebrand – you might just need to bite the bullet and give your website a full makeover with a completely fresh theme, branding, images, copy and functionality. If you’re not up for the challenge yourself, please get in touch for a free quote so I can help you redesign your website and bring it back to life!

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β€’ doing what we do best ✌🏽 β€’ doing what we do best ✌🏽
β€’ it’s been a while... ✈️ β€’ it’s been a while... ✈️
β€’ 30 TODAY! 🌟 Happy birthday my darling husba β€’ 30 TODAY! 🌟 Happy birthday my darling husband ❀️ so many beautiful and epic memories with you and so so so many more to come. I can’t wait to see what’s in store for you for your dirty thirties 😏 I love you SO much and I especially love your two new grey hairs. Time to celebrate baby πŸ’ƒπŸΌπŸ•ΊπŸ½πŸ₯‚ #lessssgo
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β€’ summer sundays with my love 🌞 drives throug β€’ summer sundays with my love 🌞 drives through the hinterland, ocean dips, naps on the beach, beautiful headland walks and a coupla frosty pints to top it all off. Lotsa days like this in 2021 please 🌼
β€’ it turns out the last day of 2020 was one of m β€’ it turns out the last day of 2020 was one of my absolute favourites 🀍 there is something so incredible about being underneath a huge waterfall - heart pummelling in your chest, energy and force swirling all around you, pigtails zooming back in the air and not a single leech attached itself to my tootsies πŸ™ŒπŸ½
Grateful that I got to spend the last day of 2020 on a high, experiencing something so beautiful with my hubs πŸ™πŸΌ
β€’ beach days with the small bear 🧸 β€’ beach days with the small bear 🧸
β€’ boxing day bliss with the fam πŸ™ŒπŸ½ (micks β€’ boxing day bliss with the fam πŸ™ŒπŸ½
(micks face a possible indication that I’ve eaten one too many slithers of ham in the last 48 hours πŸ‹πŸ’¦)
β€’ merry christmas ya filthy animals❀️ love t β€’ merry christmas ya filthy animals❀️ love the searsys x
β€’ after a solid week of rain and a very leaky ho β€’ after a solid week of rain and a very leaky house it felt sooo good to get our bodies out in the sunshine this morning and soak up all those magic beams 🌞 fingers crossed it sticks around for next week 🀞🏽
...and that's a wrap! 🎬 Another whole year of ...and that's a wrap! 🎬

Another whole year of running my little biz and working with so many awesome humans to help them turn their passion into their profession and grow their businesses online. It's been epic, but it's also been tiring AF πŸ€ͺ - so I am mega looking forward to switching off until the new year and spending the next couple of weeks slowing down and soaking up all the good stuff with my little fam πŸ’•

To my beautiful clients, thank you as always for trusting me with your business babies! I am so grateful for you all and I can't wait to work with you again next year πŸ‘‹πŸ½ but for now, my margi awaits 🍸 #outofoffice
β€’ this time last year, living our absolute best β€’ this time last year, living our absolute best life honeymooning in new caledonia with no bloody idea what was in store for 2020 πŸ˜…πŸ’•
β€’ putting up a christmas tree in a heatwave didn β€’ putting up a christmas tree in a heatwave didn’t feel particularly festive, but a smidge of michael buble and some red wine goes a long way 😏 roll on my favourite time of the year with my three favourite faces! πŸ€πŸŽ„
β€’ Rosie Sears 🐻 the latest addition to our li β€’ Rosie Sears 🐻 the latest addition to our little fam πŸ’•
β€’ one of the most beeeautiful morning walks I’ β€’ one of the most beeeautiful morning walks I’ve ever been on, little slices of paradise around every corner and so many ocean friends to spot along the way like this little guy πŸ‘†πŸ½πŸ’πŸ’«
β€’ having a real noice time πŸ‹ β€’ having a real noice time πŸ‹
β€’ a little change of scenery + some sunshine goe β€’ a little change of scenery + some sunshine goes a long way πŸ™ŒπŸΌ feeling ever so happy and grateful to be back in straddie soaking up all the good stuff with my darling hubs 🌞
β€’ it’s been such a treat hanging with all thre β€’ it’s been such a treat hanging with all three of these munchkins the last few days and it’s made me very sure of two things:
1) dogs are the absolute best and spread joy wherever they go
2) ralph is getting a four legged little sister asap 🐢🀍
β€’ those out of office feels ✌🏽 β€’ those out of office feels ✌🏽
β€’ postcards from paradise πŸ’Œ β€’ postcards from paradise πŸ’Œ
β€’ doing what we do best ✌🏽 β€’ doing what we do best ✌🏽
β€’ it’s been a while... ✈️ β€’ it’s been a while... ✈️
β€’ 30 TODAY! 🌟 Happy birthday my darling husba β€’ 30 TODAY! 🌟 Happy birthday my darling husband ❀️ so many beautiful and epic memories with you and so so so many more to come. I can’t wait to see what’s in store for you for your dirty thirties 😏 I love you SO much and I especially love your two new grey hairs. Time to celebrate baby πŸ’ƒπŸΌπŸ•ΊπŸ½πŸ₯‚ #lessssgo
β€’ out of office is on and we are finally off on β€’ out of office is on and we are finally off on hols in three short days time πŸ™πŸΌ excitement levels to get on an actual plane for the first time in 15 months are HIGH 🀩
β€’ summer sundays with my love 🌞 drives throug β€’ summer sundays with my love 🌞 drives through the hinterland, ocean dips, naps on the beach, beautiful headland walks and a coupla frosty pints to top it all off. Lotsa days like this in 2021 please 🌼
β€’ it turns out the last day of 2020 was one of m β€’ it turns out the last day of 2020 was one of my absolute favourites 🀍 there is something so incredible about being underneath a huge waterfall - heart pummelling in your chest, energy and force swirling all around you, pigtails zooming back in the air and not a single leech attached itself to my tootsies πŸ™ŒπŸ½
Grateful that I got to spend the last day of 2020 on a high, experiencing something so beautiful with my hubs πŸ™πŸΌ
β€’ beach days with the small bear 🧸 β€’ beach days with the small bear 🧸

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