8 Types of Emails That Increase Revenue

Email marketing may be one of the oldest forms of digital communication but it’s still one of the most effective marketing strategies for all kinds of businesses. Email marketing still promises to deliver the highest ROI of all marketing channels with an average of $42 return for every dollar spent. Here are the top 8 types of emails that increase sales: 

1. Welcome Email

Research shows that only 25% of first-time email subscribers are immediately interested and ready to buy from your brand. Other new subscribers are still uncertain which is why it’s crucial to build a relationship with them to push them close to the buying stage. Welcome emails are proven to have high open and high click-through rates especially when they offer a personal touch. When welcoming customers, it’s highly recommended not to immediately slap them with a sales pitch so they don’t unsubscribe. Your welcome emails also serve as a first impression tool that can have a long-term effect on your relationship with your customers. 

2. Email Preferences Email

People like to have control over the information they receive from brands. Therefore, you must give customers the ability to choose the content, frequency of receiving emails as an option to unsubscribe. Email preferences emails help reduce unsubscribes since your customers will only be getting emails that they have agreed to receive. This also improves user experiences which will help you build better relationships with your customers. 

3. Birthday / Special Occasions Email 

People want to feel special during their birthday and other special occasions. This is why birthday emails are 73% effective when it comes to increasing sales. To send out birthday and other special occasion emails, you need to know the specific dates. Therefore, you can ask customers for their birthdays when they fill out the subscription form. According to a Mail Chimp report, birthday emails get twice as many opens compared to sales email campaigns. 

4. Confirmation Email 

People always expect a confirmation email whenever they buy a product, book a flight or register for an event. As a consumer, we always wait for a confirmation email every time we make an online transaction to ensure that our purchase is guaranteed. When sending out confirmation emails, it’s important to remember that less is more. Only provide a brief summary of your customer’s order to avoid confusion. 

5. New Product or Service Announcement 

Did you know that you can see 60% more conversion success when you sell to an existing customer versus a new one? The quickest way to boost sales is to sell to those people who are already buying from you. This is why you need to inform your customers whenever you have a new product or service coming out. You only get one chance to make a good impression so it’s important that you clearly communicate what your product or service can offer to your customers. 

6. Abandoned Cart Emails 

Do you ever add items to your shopping cart and leave them for later? That’s what we call cart abandonment. Cart abandonment is a major issue in e-commerce business since more than 70% of customers always abandon carts. Therefore, it’s your brand’s responsibility to remind your customers about the items they left on their shopping cart and motivate them to complete the purchase. Studies also show that 500 leading global brands indicate that abandoned cart emails have led to 44.1% recovered sales (Klaviyo). 

7. Re-engagement Email 

It doesn’t matter how great your marketing campaigns are, some of your subscribers will still become inactive at some point. The main purpose of a re-engagement email is to motivate those inactive subscribers and make them interested in your brand again. After sending out a few re-engagement emails, if your customers still don’t engage with your brand then we suggest that you remove them from your mailing list. By doing this, you’ll be able to focus on customers who are truly interested in your brand and are more likely to buy from you. 

8. Special Offer Email 

Everyone loves special offers and promotions. Therefore, sending out emails that include sales, discounts and other bargains will motivate your customers to open your email and buy from your brand. Instead of just sending out normal promotional emails, we suggest you send them personalized and special perk emails that benefit only them because they are subscribers which is also effective when it comes to customer retention. 

Want to level up your email marketing game? We are a digital marketing agency in Glasgow with over 40 years of collective experience. Get in touch with us.