Most Common Marketing Mistakes To Avoid

We strongly believe that it’s better to go slowly in the right direction than to go fast in the wrong direction. Not only does this apply to our personal lives but it also applies perfectly to digital marketing. This is why we compiled the most common marketing mistakes you need to avoid.

1. Not Defining Your Customers First

Effective marketing compels action. To do that effectively, you need to create the right message and send it to the right audience. A lot of entrepreneurs are too focused on thinking big and being obsessed with developing a feature-rich product or service. However, your brand’s product or service will be useless if you’re not targeting the right audience. A successful marketing strategy is based upon first narrowly defining who your customers are and what they care about than figuring out the rest through trial and error. 

2. Offering What You Can’t Deliver

Never make a promise you can’t deliver. Doing this will only put you into trouble and people will view you as a salesperson who can’t be trusted. In addition, people will have expectations of your products and services and if they experience any troubleshooting, they will end up with bad experiences with your brand. The end result will be you’ll lose trust and potential sales. 

3. Not Tracking Performance

It is much easier to keep track of your customers’ behaviour thanks to modern technology. You can use this to your advantage to track every aspect of your marketing campaigns. Unfortunately, many businesses use this data to craft marketing campaigns they believe will perform well but then they fail to track the performance to identify areas for improvement. We suggest that even before launching a campaign, be sure to set clearly defined performance goals at the start so that you always have an idea of how your campaign is performing. 

4. Ignoring SEO

Startups and small businesses are in a great position to leverage SEO, however, so many push this strategy to the back burner. That’s very unfortunate because a high ranking on Google can lead to more visitors to your website. The nice thing about SEO these days is that there is so much information about it that you can do it yourself. You can read a beginner’s guide to SEO to get the basics and then over time learn about advanced techniques. Lucky you’re here because we are SEO specialists based in Glasgow! If you need any help with SEO, just contact us know and we’ll be glad to help. 

5. Not Being Mobile Friendly

Having a website that looks beautiful and functions properly on every device is a vital aspect of any digital marketing strategy. The desktop version of your site can be aesthetically amazing and fully functional, but if your website is not mobile-friendly then it’s still a complete failure. Always make sure to have a mobile responsive website since the majority of consumers are doing their search on a mobile device. 

Want to ensure that you avoid not only the most common marketing mistakes but also every marketing mistake? Parachute has a team of digital marketing experts in Glasgow with over 40 years of collective experience. Let’s work together!